THE COFFEE POWER STATION – New housebrand attracts huge local following
Anton Newbury, Mike Flax and Graham Gordon are not only the entrepreneurs who started the market six years ago, they are also the owners of The Coffee Power Station. So why did they call it The Power Station Coffee? This coffee shop is situated smack in the middle of the brick-faced historical building which was the first power station situated in the V&A Waterfront in Cape Town. The same building houses another 41 businesses showcasing the finest authentic locally produced in the Southern Hemisphere.
As for The Coffee Power Station story… The coffee begins and ends with two defining characteristics. Quality and equality. The beans are roasted in Cape Town to ensure that locals are employed in the processing of the coffee. The beans are imported from the mountainous region of Tanzania, where AA-grade Arabica coffee is grown and then blended with premium beans grown in San Augustin in Columbia.
The show piece in this beautiful designed coffee stand is the imported Italian Astoria hand lever coffee machine that was imported from Italy. This professional espresso machine has a history in traditional Italian excellence. Who are we to argue with the Italians, for they designed and patented the first espresso machines in Turin, Italy as far back as 1884? The Astoria was developed in 1945 by Achille Gaggia, founder of espresso machine manufacturer Gaggia. The design generically uses a lever, pumped by the operator, to pressurize hot water and send it through the coffee grinds.
Naturally, good coffee is dependent on the right coffee blend, a top quality machine, and of course the coffee-making skill of the ‘barista’, which is the Italian word for “bartender”. Ours have not only learnt how to make different types of coffee and ensure consistency through technique, but they need to be artistic with various foam techniques. Technical skills include that of grinder calibration to recipe manipulation. Training is vital so the baristas of The Coffee Power Station, who are professionally trained at the best nominated barista school in South Africa, Truth Coffee School.
Great care is taken to ensure that the staff have the right personality and enjoy speaking to customers. They are always smiling and eager to please. So if you are one of the 21 000 persons who work in the V&A Waterfront, then visit us and purchase a unique “keep- cup” which allows you discounted coffees on your daily visits. That makes life so much easier!