TRUTH COFFEE inside THE GENERAL TRADING COMPANY lends itself to old world charm

David Donde has been central to the rise of coffee connoisseurship and he is a pioneer behind the development of coffee not only in Cape Town but South Africa. A journalist by trade, he decided instead to make a career out of his hobby. We can all say that this is an understatement. Within 5 years Truth made it onto a number of reputable, international “Best coffee shop” lists.

David’s employment strategy is to empower locals to break the poverty cycle in our country. He has created over a hundred jobs this way and believes that entrepreneurship is the only way forward. For him, the hardest part of entrepreneurship was overcoming cash flow in the first 5 years and being questioned whilst building this successful brand. His tip for getting into business is to have a plan or concept and to get it off the ground. His proudest moment was when his creation of Truth Coffee was recognized as of the best in the world.

So pull up a chair and find Truth Coffee snugged into the corner of The General Trading Company which is an old-world style trading store filled with over a 200 delicatessen, food and gifting items. A one-stop-shop for authentic locally produced and proudly South African preserves, chocolates, pates, oils, vinegars, relishes, confectionary, spices, salts and so much more.